{"id":3556,"date":"2025-10-22T15:15:27","date_gmt":"2025-10-22T15:15:27","guid":{"rendered":"https:\/\/h1copy.com\/blog\/?p=3556"},"modified":"2025-10-25T18:53:41","modified_gmt":"2025-10-25T18:53:41","slug":"lessons-from-writing-product-led-content-for-saas-companies","status":"publish","type":"post","link":"https:\/\/h1copy.com\/blog\/lessons-from-writing-product-led-content-for-saas-companies\/","title":{"rendered":"15 Lessons From Writing Product\u2011Led Content for SaaS Companies"},"content":{"rendered":"\n<p>If you\u2019ve ever created SEO content that drove traffic but not sign\u2011ups, you\u2019ve already learned the first lesson: awareness content isn\u2019t enough to convert buyers.&nbsp;<\/p>\n\n\n\n<p>In 2026\u2019s SaaS landscape, buyers don\u2019t need another \u201c10 best tools\u201d roundup \u2014 they need help making a defensible case for why your software solves their problem better than alternatives.&nbsp;<\/p>\n\n\n\n<p>That\u2019s the promise and challenge of <a href=\"https:\/\/h1copy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">product\u2011led content<\/a> (PLC). Done right, PLC doesn\u2019t just talk about the product; it demonstrates how the product enables users to work faster, easier, and more successfully.&nbsp;<\/p>\n\n\n\n<p>After several years of creating product\u2011led content for SaaS teams, here are the biggest lessons I\u2019ve learned about writing PLC that actually wins customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Product%E2%80%91led_content_%E2%89%A0_product_pitches\"><\/span>1. Product\u2011led content \u2260 product pitches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s clear this up first. Product\u2011led content isn\u2019t sales collateral dressed as a blog. It\u2019s educational storytelling powered by your product. Instead of teaching around your product, you teach through it \u2014 showing real workflows, outcomes, and user results.<\/p>\n\n\n\n<p>The best PLC sits somewhere between a tutorial and a business case. It blends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why this problem matters<\/li>\n\n\n\n<li>What success looks like (the buyer\u2019s desired outcome)<\/li>\n\n\n\n<li>How your product feature specifically gets them there<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-sweet-spot-h1copy.png\" alt=\"how not to be salsey in product led content diagram by h1copy\" class=\"wp-image-3561\" srcset=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-sweet-spot-h1copy.png 940w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-sweet-spot-h1copy-300x251.png 300w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-sweet-spot-h1copy-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>The difference is subtle, but it\u2019s the foundation of trust. Readers don\u2019t want to be sold to, they want to be helped. The paradox? The less you sell, the more they buy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Be_buyer%E2%80%91first_not_brand%E2%80%91first\"><\/span>2. Be buyer\u2011first, not brand\u2011first<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every strong piece of PLC starts with empathy for your buyer\u2019s jobs\u2011to\u2011be\u2011done (JTBD), not your feature roadmap.&nbsp;<\/p>\n\n\n\n<p>You can\u2019t create authentic product\u2011led content until you\u2019ve answered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What goals are our users chasing?<\/li>\n\n\n\n<li>Which tasks help them reach those goals?<\/li>\n\n\n\n<li>Where does our tool fit inside those workflows?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-foundatation-questions-h1copy.png\" alt=\"qustions to answers for PLC content by h1copy\" class=\"wp-image-3562\" srcset=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-foundatation-questions-h1copy.png 940w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-foundatation-questions-h1copy-300x251.png 300w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-foundatation-questions-h1copy-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>This thinking turns feature writing into outcome writing. Instead of \u201cFeature X lets you create custom reports,\u201d you get \u201cFeature X helps marketing teams analyze campaign ROI 3\u00d7 faster \u2014 no spreadsheets.\u201d<\/p>\n\n\n\n<p>It\u2019s subtle shifts like this that turn content from product\u2011centric to buyer\u2011centric.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Know_when_product%E2%80%91led_content_makes_sense\"><\/span>3. Know when product\u2011led content makes sense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many SaaS founders jump into PLC too early. In reality, PLC thrives only when foundations are stable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You know your ICP clearly.<\/li>\n\n\n\n<li>The product is mature (not changing every month).<\/li>\n\n\n\n<li>The brand already has some awareness.<\/li>\n\n\n\n<li>Your messaging and positioning are consistent across teams.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-foundatations-h1copy.png\" alt=\"Know when product\u2011led content makes sense chart by h1copy\" class=\"wp-image-3563\" srcset=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-foundatations-h1copy.png 940w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-foundatations-h1copy-300x251.png 300w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/PLC-foundatations-h1copy-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>Without these, PLC becomes noise. As a rule of thumb, use product\u2011led content <strong>after<\/strong> you\u2019ve validated who your paying users are and how they define success. That\u2019s when PLC amplifies, and not confuses your funnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Map_content_to_the_buyer_journey\"><\/span>4. Map content to the buyer journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To avoid sounding \u201csalesy,\u201d map your content to the buyer\u2019s natural journey:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Stage<\/strong><\/td><td><strong>Buyer Mindset<\/strong><\/td><td><strong>Best Content Type<\/strong><\/td><\/tr><tr><td>Problem\u2011aware<\/td><td>\u201cWhat\u2019s my core issue?\u201d<\/td><td>Guides, templates, checklists<\/td><\/tr><tr><td>Solution\u2011aware<\/td><td>\u201cWhat tools can fix this?\u201d<\/td><td>Comparison blogs, feature explainers<\/td><\/tr><tr><td>Decision\u2011stage<\/td><td>\u201cWhy this product, why now?\u201d<\/td><td>BOFU content \u2014 demos, case studies, integration workflows<\/td><\/tr><tr><td>Post\u2011purchase<\/td><td>\u201cHow do I get the most from it?\u201d<\/td><td>Tutorials, playbooks, advanced feature walkthroughs<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Most SaaS companies over\u2011index the top two. But the highest converting content lives at the bottom of the funnel (BOFU), where prospects need clarity and confidence to decide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Write_BOFU_content_that_converts\"><\/span>5. Write BOFU content that converts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/h1copy.com\/blog\/how-to-write-long-form-blogs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Long-form BOFU blogs<\/a> are where interest turns into activation. And after creating plenty of them, I\u2019ve learned one clear truth: great BOFU content mirrors how real users evaluate tools.<\/p>\n\n\n\n<p>If you\u2019re planning BOFU pieces, follow this checklist:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cover only 1\u20133 features per blog to avoid overwhelm.&nbsp;<\/li>\n\n\n\n<li>Show, don\u2019t just tell. Use screenshots, GIFs, or recorded clips.<\/li>\n\n\n\n<li>Answer specific workflow questions: when to use the feature and how.<\/li>\n\n\n\n<li>Prioritize outcomes over abstract benefits.<\/li>\n\n\n\n<li>Let customers speak for you through testimonials and micro\u2011case studies.<\/li>\n\n\n\n<li>Never badmouth competitors. Use data\u2011backed comparisons instead.<\/li>\n\n\n\n<li>Answer complicated information again at the end in the FAQ format.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Treat_product_documentation_as_a_growth_asset\"><\/span>6. Treat product documentation as a growth asset<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your feature cheat sheet is your content team\u2019s best friend. Think of it as a living document that bridges product, marketing, and sales insight. It should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feature name<\/li>\n\n\n\n<li>What it does and when to use it<\/li>\n\n\n\n<li>Who it\u2019s for<\/li>\n\n\n\n<li>What JTBD it solves<\/li>\n\n\n\n<li>Example use cases and benefits<\/li>\n\n\n\n<li>Links to knowledge\u2011base tutorials<\/li>\n\n\n\n<li>Links to tutorials or knowledge-base articles<\/li>\n\n\n\n<li>Customer quotes or feedback related to the feature<\/li>\n\n\n\n<li>Competitive differentiator \u2014 how this feature stands out<\/li>\n\n\n\n<li>Internal notes for positioning (e.g., \u201cgreat for onboarding\u201d or \u201cadvanced users only\u201d)<\/li>\n\n\n\n<li>Visual assets or screenshots for quick reuse in blogs, case studies, and decks<\/li>\n<\/ul>\n\n\n\n<p>When you maintain this internally, every content brief becomes faster and sharper. It ensures all writers describe the product consistently and accurately. Which means no more re\u2011inventing feature explanations or missing product screenshots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Turn_data_into_defensible_proof\"><\/span>7. Turn data into defensible proof<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/how-buyable-b2b-emotions-unlock-19tr-category-mimi-turner-1igvf\/\" target=\"_blank\" rel=\"noopener\">LinkedIn\u2019s Buyability Report (2025)<\/a> revealed a key shift: buyers don\u2019t just ask \u201cDo I want this?\u201d but \u201cCan I defend buying this?\u201d Internal alignment is now the biggest deal\u2011maker in SaaS.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/linkedin-buyability-report-1024x578.png\" alt=\"linkedin's report on how b2b buyers buy\" class=\"wp-image-3559\" srcset=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/linkedin-buyability-report-1024x578.png 1024w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/linkedin-buyability-report-300x169.png 300w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/linkedin-buyability-report-768x434.png 768w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/linkedin-buyability-report.png 1378w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image: <a href=\"https:\/\/www.linkedin.com\/pulse\/how-buyable-b2b-emotions-unlock-19tr-category-mimi-turner-1igvf\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/figcaption><\/figure>\n\n\n\n<p>That means your content shouldn\u2019t just convince, it should equip buyers to convince others.<\/p>\n\n\n\n<p>Include credible, data\u2011anchored proof like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROI metrics (example: Teams cut reporting time by 40%.\u201d)<\/li>\n\n\n\n<li>Aggregated user satisfaction stats from G2 or internal surveys<\/li>\n\n\n\n<li>Quantified results (example: Generated 22% more qualified leads using automation rules.\u201d)<br><\/li>\n<\/ul>\n\n\n\n<p>This kind of evidence builds defensibility, helping users advocate for your tool inside their organizations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Optimize_CTAs_like_conversion_assets\"><\/span>8. Optimize CTAs like conversion assets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even with great PLC, weak CTAs kill momentum. Based on analyses of numerous SaaS conversion pages, CTAs perform best when they are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contextual: Appearing mid\u2011article when users have \u201caha\u201d moments, not only at the end.<\/li>\n\n\n\n<li>Action\u2011oriented: e.g., \u201cSee how it works\u201d instead of \u201cLearn more.\u201d<\/li>\n\n\n\n<li>Visible and natural: embedded where readers already expect the next step.<\/li>\n\n\n\n<li>Optimized based on funnel stages&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/best-cta-for-product-led-content-h1copy-1.png\" alt=\"best ways to write CTAs for product led content by h1copy\" class=\"wp-image-3565\" srcset=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/best-cta-for-product-led-content-h1copy-1.png 940w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/best-cta-for-product-led-content-h1copy-1-300x251.png 300w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/best-cta-for-product-led-content-h1copy-1-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>Experiment with demo CTAs tied to the specific feature showcased. For instance, after walking through a workflow automation feature, add: \u201cTry automating this in your free trial \u2014 no setup needed.\u201d That\u2019s how content drives real product activation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Collaborate_like_a_product_team_not_a_content_pod\"><\/span>9. Collaborate like a product team, not a content pod<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best product-led content programs are cross-functional by design. You\u2019re not just writing blogs \u2014 you\u2019re part of the product management and PLG GTM motion.<\/p>\n\n\n\n<p>Here\u2019s who to involve and why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product marketing: for feature insights<\/li>\n\n\n\n<li>Customer success: for real user quotes<\/li>\n\n\n\n<li>Design and engineering: for accurate screenshots<\/li>\n\n\n\n<li>C\u2011suite: for brand values and positioning<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/product-led-content-program-h1copy.png\" alt=\"as product led content writer Collaborate like a product team, not a content pod\" class=\"wp-image-3566\" srcset=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/product-led-content-program-h1copy.png 940w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/product-led-content-program-h1copy-300x251.png 300w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/product-led-content-program-h1copy-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>This integration prevents surface\u2011level content. Instead, every article reflects both market positioning and hands\u2011on use, making it genuinely product\u2011led.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Use_social_proof_as_a_conversion_multiplier\"><\/span>10. Use social proof as a conversion multiplier<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>People rely on peers\u2019 outcomes in most high-value purchase decisions. For BOFU and product-led content, that means one thing: let your customers tell the product story.<\/p>\n\n\n\n<p>Ways to weave it in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feature short case snippets (\u201cHow [Client X] increased feature adoption 2\u00d7\u201d)<\/li>\n\n\n\n<li>Add direct quotes within tutorials<\/li>\n\n\n\n<li>Showcase metrics in visuals (charts, GIF overlays, data callouts)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/Use-social-proof-as-a-conversion-multiplier-for-product-led-content-h1copy.png\" alt=\"Use social proof as a conversion multiplie inproduct led content \" class=\"wp-image-3567\" srcset=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/Use-social-proof-as-a-conversion-multiplier-for-product-led-content-h1copy.png 940w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/Use-social-proof-as-a-conversion-multiplier-for-product-led-content-h1copy-300x251.png 300w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/Use-social-proof-as-a-conversion-multiplier-for-product-led-content-h1copy-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>The clearer you make the \u201creal\u2011world value\u201d of your tool, the less you need to convince.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Build_comparison_and_alternative_assets_strategically\"><\/span>11. Build comparison and alternative assets strategically<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In thousands of SaaS searches for terms like \u201cX alternative\u201d or \u201cTool A vs Tool B,\u201d buyers seek reassurance and clarity, not combat. We know that comparison posts, which focus on objective evaluations and use case fit, tend to convert better than generic feature blogs.&nbsp;<\/p>\n\n\n\n<p>Best practice for comparison posts:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be fact\u2011based; never degrade competitors.<\/li>\n\n\n\n<li>Structure posts around fit and use cases, not superiority.<\/li>\n\n\n\n<li>Use data tables, screenshots, and workflows to show differences visually.<\/li>\n\n\n\n<li>Try ranking your product last after objectively comparing others. This shows your confidence, and people remember what they read at the end.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/how-to-create-comparison-pags-content-in-PLC-h1copy.png\" alt=\"how to create comparison blog and alternative assets strategically in product led content by h1copy\" class=\"wp-image-3568\" srcset=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/how-to-create-comparison-pags-content-in-PLC-h1copy.png 940w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/how-to-create-comparison-pags-content-in-PLC-h1copy-300x251.png 300w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/how-to-create-comparison-pags-content-in-PLC-h1copy-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Treat_product-led_content_as_an_iterative_system\"><\/span>12. Treat product-led content as an iterative system<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PLC isn\u2019t \u201cwrite it once and done.\u201d Every time your product evolves, every use case, CTA, and stat deserves a refresh.&nbsp;<\/p>\n\n\n\n<p>A good rhythm looks like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monthly: audit new product updates for story opportunities<\/li>\n\n\n\n<li>Quarterly: analyze which features converted best from analytics &amp; CRM data<\/li>\n\n\n\n<li>Annually: refine the feature cheat sheet, brand positioning doc, and ICP briefs<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/refresh-PLC-content-h1copy.png\" alt=\"Treat product-led content as an iterative system for PLC\" class=\"wp-image-3569\" srcset=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/refresh-PLC-content-h1copy.png 940w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/refresh-PLC-content-h1copy-300x251.png 300w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/refresh-PLC-content-h1copy-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>This iterative process turns PLC into a long\u2011term acquisition engine, one that scales alongside product growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Why_most_SEO%E2%80%91only_strategies_fail_and_PLC_wins\"><\/span>13. Why most SEO\u2011only strategies fail (and PLC wins)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A major reason teams shift to product\u2011led content is because SEO alone hits diminishing returns. Ranking well doesn\u2019t equal revenue if your content isn\u2019t tied to the product experience.<\/p>\n\n\n\n<p>SEO brings readers. PLC activates them with hands\u2011on clarity.<\/p>\n\n\n\n<p>When you blend both, pairing research\u2011driven topics with feature\u2011driven execution, you compound visibility <em>and<\/em> conversions. Think of SEO as the door and PLC as the welcome guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Focus_on_activation_and_retention_metrics\"><\/span>14. Focus on activation and retention metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the biggest pitfalls in content marketing is fixating on traffic and page views alone as success metrics. Product-led content\u2019s true value shines when you measure&nbsp;activation, feature adoption, and&nbsp;customer retention&nbsp;linked directly to your content efforts. <\/p>\n\n\n\n<p>Strong PLC programs establish clear KPIs such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trial or demo conversion rates from specific blog posts<\/li>\n\n\n\n<li>Feature adoption rates following content exposure<\/li>\n\n\n\n<li>Time-to-first-value metrics that reflect user success post-signup<\/li>\n\n\n\n<li>Customer lifetime value uplift connected to content-driven cohorts<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/KPIS-to-measure-in-plc.png\" alt=\"\" class=\"wp-image-3573\" srcset=\"https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/KPIS-to-measure-in-plc.png 940w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/KPIS-to-measure-in-plc-300x251.png 300w, https:\/\/h1copy.com\/blog\/wp-content\/uploads\/2025\/10\/KPIS-to-measure-in-plc-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>This focus ensures your team attributes content impact to the business outcomes that matter most and iterates with data-driven precision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_The_future_of_PLC_AI%E2%80%91search_visibility\"><\/span>15. The future of PLC: AI\u2011search visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2024 (the number is increasing), <a href=\"https:\/\/www.forrester.com\/report\/b2b-buyer-adoption-of-generative-ai\/RES181769\" target=\"_blank\" rel=\"noopener\">89% of B2B buyers research tools<\/a> via generative search assistants (Gemini, Perplexity, ChatGPT, etc.). These models prefer product\u2011enriched content, pieces that clearly convey what a product does, for whom, and why it\u2019s uniquely valuable.<\/p>\n\n\n\n<p>That means PLC isn\u2019t just good for conversions; it\u2019s now critical for AI visibility. The clearer your feature naming, ICP targeting, and outcome articulation, the more likely AI search will recommend your brand in its top responses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>TL;DR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Product\u2011led content transforms marketing from a traffic engine into a decision accelerator.<\/p>\n\n\n\n<p>To recap:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Educate through your product, not around it.<\/li>\n\n\n\n<li>Keep buyers\u2019 JTBD at the center.<\/li>\n\n\n\n<li>Build strong documentation and CTAs.<\/li>\n\n\n\n<li>Use social proof relentlessly.<\/li>\n\n\n\n<li>Help buyers defend the decision confidently.<\/li>\n\n\n\n<li>Measure real KPIs<\/li>\n<\/ul>\n\n\n\n<p>When your content achieves those outcomes, you\u2019re no longer just writing blogs, you\u2019re shaping long\u2011term customer conviction. PLC is far more than publishing good BOFU blogs; it\u2019s the future of product adoption and growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_asked_questions_FAQs\"><\/span>Frequently asked questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"custom-css-block\"><style>.aagb_accordion_24512c55_0 {   }<\/style><\/div><style>\n        .aagb_accordion_24512c55_0 .aagb__accordion_active .aagb__accordion_body {\n            border-top: 1px solid #ebebeb;\n        }\n        .aagb_accordion_24512c55_0 .aagb__accordion_container.wp-block-aab-accordion-item .aagb__accordion_head {\n          background-color: #bcb6b638;\n          \n          border-top: none; border-right: none; border-bottom: none; border-left: none;\n          \n        }\n        .aagb_accordion_24512c55_0 .aagb__accordion_container.wp-block-aab-accordion-item .aagb__accordion_body {\n          \n          \n          \n          border-top: 1px solid #bcb6b638; border-right: none; border-bottom: none; border-left: none;\n          \n        }\n        \n        .aagb_accordion_24512c55_0 .wp-block-aab-accordion-item .aagb__accordion_subheading {\n          margin: 5px 0 0 0;\n          \n        }\n        .aagb_accordion_24512c55_0 .wp-block-aab-accordion-item .aagb__accordion_icon {\n          \n          \n        }\n        .aagb_accordion_24512c55_0 .wp-block-aab-accordion-item .aagb__icon {\n          font-size: 23px;\n        }\n        .aagb_accordion_24512c55_0 .aagb__accordion_title {\n          margin: 0;\n          \n        }\n        .aagb_accordion_24512c55_0 .aagb__accordion_container {\n          border: 1px solid #bcb6b638;\n          margin-top: 0px;\n          margin-bottom: 15px;\n          \n        }\n          .aagb_accordion_24512c55_0 .aagb__accordion_number{\n            \n        }\n        .aagb_accordion_24512c55_0 .wp-block-aab-accordion-item .aagb__accordion_subheading{\n           false\n        }\n\n        .aagb_accordion_24512c55_0 .aab-step-progress{\n          background-color: #dfd2d2;\n        }\n            \n        .aagb_accordion_24512c55_0 .aab-step-progress-bar {\n          background-color: #1570ec;\n        }\n\n        .aagb_accordion_24512c55_0 .aagb__accordion_number{\n          \n        }\n        .aagb_accordion_24512c55_0 .aab-progress-bar-container{\n          background-color: #f0f0f0;\n        }\n        .aagb_accordion_24512c55_0 .aab-progress-bar {\n            background-color: #0866ff;\n        }\n        \n       .aagb__group_accordion_container.has_img {\n            \n            flex-direction: row;\n        }\n      \n          .aagb_accordion_24512c55_0 .aagb__accordion_container {\n            transition-duration: 0ms !important;\n            outline: 2px solid #00000000;\n          }\n          .aagb_accordion_24512c55_0 .aagb__accordion_container:focus-visible {\n            outline: 2px solid #C2DBFE;\n          }\n        <\/style><div class=\"wp-block-aab-group-accordion searchable aagb_accordion_24512c55_0 click false\" id=\"group-accordion-24512c55_0\">\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\"><strong>What is product-led content (PLC)?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>Product-led content is educational and engaging content that naturally weaves your SaaS product into problem-solving narratives, showing how the product helps users achieve their goals without overt selling.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\"><strong>How does product-led content differ from traditional content marketing?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>Unlike generic SEO or awareness content, PLC focuses on educating buyers about the product\u2019s real value and use cases, helping prospects make informed decisions and speeding up conversion.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\"><strong>When should a SaaS company invest in product-led content?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>PLC works best once you have a mature product, a clear target buyer persona (ICP), and some brand awareness, typically after validating product-market fit.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\"><strong>What types of content work best for product-led strategies?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>Tutorials, feature deep-dives, interactive demos, case studies, comparison posts, and outcome-focused BOFU (bottom-of-funnel) content perform exceptionally well in product-led approaches.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\"><strong>How does product-led content help improve conversions?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>By educating buyers on specific features and outcomes relevant to their jobs-to-be-done, PLC builds confidence, reduces buyer hesitation, and helps prospects justify purchasing decisions internally.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\"><strong>What role does social proof play in product-led content?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>Social proof like user testimonials, case studies, and usage data act as powerful decision fuel, showing real outcomes and increasing trust in the product\u2019s effectiveness.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\"><strong>How should CTAs be crafted in product-led content?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>CTAs should be action-oriented, contextual, and placed at natural \u201caha\u201d moments within content \u2014 encouraging trial sign-ups, demos, or product exploration related to the features discussed.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\"><strong>How often should product-led content be updated?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>Best practice is regular iteration: monthly audits for product updates, quarterly performance analysis via analytics and CRM data, and annual strategic refreshes of positioning and ICP alignment.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\"><strong>Can product-led content replace traditional sales demos?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>While PLC enhances self-education and shortens sales cycles, it complements rather than replaces demos by pre-qualifying and preparing buyers for more meaningful sales conversations.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\"><strong>What metrics should be tracked for product-led content success?<\/strong><\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>Track activation rates (trial signups), feature adoption, time-to-first-value, engagement on PLC assets, conversion from demo to paid, and user retention influenced by content touchpoints.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-item aagb__accordion_container panel\" data-autoplay=\"false\" data-duration=\"3000\" data-progress-bar-direction=\"horizontal\" data-feature-image-url=\"\" data-auto-numbering=\"false\" data-progress-bar-on=\"false\" tabindex=\"0\"><div class=\"aagb__accordion_head aab_right_icon  \" data-active=\"false\"><div class=\"aagb__accordion_heading aab_right_icon aagb_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aagb__accordion_title\">How do I hire an agency for product-led content?<\/h5><\/div><\/div><\/div><div class=\"aagb__accordion_icon\"><div class=\"aagb__icon_dashicons_box\"><span class=\"aagb__icon dashicons dashicons-plus-alt2\"><\/span><\/div><\/div><\/div><div class=\"aagb__accordion_body   \" role=\"region\"><div class=\"aagb__accordion_component \">\n<p>Review sample SaaS case studies and ask about their approach to user activation, conversion optimization, and integration with your product roadmap. Check if the agency is product-led focused, and not a generic one. For a curated list and detailed ranking, check out the guide: <a href=\"https:\/\/h1copy.com\/blog\/best-b2b-saas-product-led-content-writing-agencies\/\" target=\"_blank\" rel=\"noreferrer noopener\">top B2B SaaS product-led content writing agencies<\/a>.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever created SEO content that drove traffic but not sign\u2011ups, you\u2019ve already learned the first lesson: awareness content isn\u2019t enough to convert buyers.&nbsp; In 2026\u2019s SaaS landscape, buyers don\u2019t need another \u201c10 best tools\u201d roundup \u2014 they need help making a defensible case for why your software solves their problem better than alternatives.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,21],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-writing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/posts\/3556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/comments?post=3556"}],"version-history":[{"count":6,"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/posts\/3556\/revisions"}],"predecessor-version":[{"id":3622,"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/posts\/3556\/revisions\/3622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/media\/3613"}],"wp:attachment":[{"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/media?parent=3556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/categories?post=3556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/h1copy.com\/blog\/wp-json\/wp\/v2\/tags?post=3556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}